Creativity requires a three-dimensional mind and practical intuition—revealing the unexpected that serves a practical purpose well. In the real world, though, it's a genuine interest in helping another person succeed that turns creative imagination into relevant craftsmanship.
Craftsmanship can empower a client only when the result is both beautiful and functional. When the craft is dealing with information and ideas, the pattern is the intention in a client's mind. The basis of relevant craftsmanship is always staying in context through attentive collaboration.
Collaboration means listening for a project's subtleties and visualizing its end result by helping clarify audience and purpose, needed outcomes and scope of work. Collaboration requires that a creative partner flex to the client's need and work to build mutual confidence.
Confidence requires assurance that the creative partner deliver and the client pay. A simple memo of understanding specifies deliverables, deadlines, criteria of success, fees and payment points. Staying in touch and delivering on time keeps a project on track and on target.